Automation Setup for Dance and Theatre Schools
Grow your studio without the tech stress
TRUSTED BY
You’re brilliant at running your school, but when it comes to the behind the scenes admin...you’d rather not.
I see you. You email parents and students manually, and sometimes you even forget to follow up after a trial… and by doing so you are literally leaving money on the table.
You know there is a more automated way to run your school, but just the thought of setting the tech up by yourself gives you a headache!
You don’t need to figure it all out. Let us set up your automated processes for you so you can:
Feel calm, confident, and professional. No more panicking because someone asked, "Do you have an email list?"
Have a clear system that works while you sleep. When new people sign up, they get a friendly welcome sequence, and you stay top of mind (without lifting a finger).
Look polished, even if you’re just starting out. You'll have a beautifully branded email setup that shows you’re serious; even if you’ve never sent a newsletter before.
Hi! I am Ilaria
I’m an Italian tech geek and mum of two. I moved to Liverpool in 2010 to work as a research scientist in a big UK company. After 10 years in that position, I discovered the flexibility and freedom of working online when I started my business as tech and systems specialist.
I now help entrepreneurs run their business in a more efficient way and get their time back so they can spend it doing what they love.
I've helped more than 50 entrepreneurs and a lot of them were dance and theatre studio owners!
I am familiar with studio owners’ challenges, processes and needs and I am confident that I can recommend and implement the right solution for you.

After working with us you’ll have:
A tool to collect email contacts without lifting a finger
Automated emails that nurture interested people and invite them to book a class or get in touch
An automated way to send out information to parents about uniforms, reminders, and follow-ups - no more sending emails manually!
A way to segment your email contacts so you can easily send emails to specific groups (different classes, summer camp etc.)
The possibility to associate multiple emails with the same pupil
Visibility on who received or opened the emails.
Standard Package: £349
Creation of Mailerlite account and full setup.
Email domain integration and authentication.
Creation of standalone landing page to sign-up to newsletter.
Creation of form to sign-up to newsletter, to embed in website
Automated "welcome to the newsletter" welcome email for new subscribers (email sequence copy is AI generated or provided by you)
Transfer of existing email contact from your CRM (Classforkids, Membermeister or similar)
Lifetime access to Mailerlite bite-sized tutorials.
Final handover document with all your links
Handover training call
2 weeks of email support after handover, for any questions and tweaks
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If you don’t own a domain or a domain email yet, don’t worry , we can purchase and set it up for you in Mailerlite
From £79
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If your subscribers are currently stored in another platform (like Mailchimp), we’ll handle the entire transfer process for you so everything is safely moved and ready to use
From £79
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You can send automated emails after a trial, or on a student’s birthday, or to remind them to book events. The possibilities are endless!
From £55
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We can set up an opt-in page for parents to get updates about summer camps, and automated emails to remind them to book. No more manual messages and missed opportunities!
From £149
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Give subscribers the choice to opt out of specific emails (like newsletters)
without unsubscribing from your main list.From £79
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We’ll audit your newsletter open rates and click rates, then give you personalised recommendations to improve subject lines, content, and sending frequency so you can increase engagement and retain customers
From £149
Optional Add-ons
We do more than just Mailerlite…
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Customised Finance Tracker
Not sure of what comes in and what goes out in your business? Automate your finance tracking so you can take informed decisions based on actual numbers, profit margins and expenses, not on guesswork!
From £645
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Acuity Bookings Setup
Don’t waste hours trying to get your head around your booking system and let us set it up for you! Make it easy for clients to book classes and events online.
From £349
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ClassForKids Setup
Give your clients a premium experience from trial to booking and keep yourself organised with this CRM designed for businesses who host kids’ classes.
From £349
Loved by dance studio owners and teachers
